Then, up and coming Tim Heidecker joins him. i believe, an audio podcast mixed with a live audience, is a not a good mix. Were all watching metrics daily inflation rates, interest rates, unemployment rates, the Ukrainian war. In fact, it was always there, but now it has exploded. Credits:Ron Burgundy: Host, Writer, Executive Producer, This episode was Engineered, Mixed and Edited by: Nick Stumpf. Thats good. How do you account for that? Morbid is a true crime, creepy history and all things spooky podcast hosted by an autopsy technician and a hairstylist. I dont have this concern in podcasting. In true Ron Burgundy fashion, these conversations have a tendency to go off the rails, and we find out things . Nothings perfect, but its pretty close to perfect. Anchorman's Ron Burgundy Gets His Very Own Podcast - Vulture It kind of never went away, but now were back to this again. We do all kinds of advertising models with Malcolm and his team. Go follow Decoder on TikTok, its great. A million monthly downloads or more is a ton. This is a split, right? Every single question is about org charts. This show is also a podcast where we capture the file, distribute it as an on-demand thing, and then it drives upwards of 15 to 20 million downloads a month. Last year when we were all in this room, we could not stop talking about Spotify. Like you said, yes, targeting is getting harder for digital social media platforms. And that will lead to conversion for something else for you? Carolina Barlow: Co-Host, Writer, and Producer. We also have a digital marketing team, I forgot that in the org chart. Episodes. Everything, I promise you, is simpler than you think. We ran a third-party research study two years ago with WARC. We have experimented with Jun Group across the years. I was like, I dont need you to talk more. I think thats it. Is that still who youre pitching to, or are your publicists saying, All right, GM, Will Ferrell is going to read about electrification today? There is very little competition, and theres very little, They do that and we do this. In fact, I think the only way we succeed, and the reason we have succeeded, is that it has been quite the opposite of that. The Ron Burgundy Podcast is back! Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' - YouTube Theyre killing it right now. For sure, we deserve and need it. Add to My Podcasts. You start to reverse-engineer all the content you make because that works best on such-and-such platform. Please enjoy this sampling of just a few of the fun, and at times shocking, places season 1 will take you. I certainly wouldnt be where I am as a podcast network without the support of not just the sales team, but the creative juice of the broadcast radio guys. Ron explained: Ron and Carolina interview an actual, real live psychic after Ron gives listeners their horoscopes. We all get it by now, painfully. I told you it was all about org charts, and Im not even to the org chart question yet. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Where it tripped up is with these exclusive distribution models that made sense for streaming services, like Netflix, Hulu, and maybe Prime, because they were solving problems. A shockingly candid and raw autobiography from legendary anchorman, jazz flutist, and host of The Ron Burgundy Podcast, Ron Burgundy.From his humble beginnings in a desolate Iowa coal mining town, his years at Our Lady Queen of Chewbacca High School to his odds-defying climb to the dizzyin. Are you programming across to the radio, saying, Were going to run ads for our podcast on the radio, and youre going to come listen to it? Yeah. Theyre just trying to grow their audience while youre selling the ads. Youre the CEO of iHeart Digital, which is a big company with a long history. iHeartRadio 1.14M subscribers Listen to the Ron Burgundy Podcast NOW and hear Ron address important issues like bullying and the mind-expanding nature of meditation, and attempts to. Theyre mine. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling.Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick StumpfExecutive Producer: Mike . Thats my only fear with video. The Ron Burgundy Podcast (Podcast Series 2019) cast and crew credits, including actors, actresses, directors, writers and more. Sign up free 0:00 0:00 Company About Jobs For the Record Communities For Artists Developers Advertising Investors Vendors Because you have this new platform thats incredibly cool, and lots of great creators using it, and its 80 million Americans a week. The marketing team is like, What are you doing?, Yeah. Its because of the venture capital money. Ron and Carolina talk with Game of Thrones Peter Dinklage about his favorite poems. Thats a super good question. Youve been more or less anti-subscription. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Funny Or Die 3.5M subscribers Subscribe 288 Share 40K views 3 years ago Listen to the full episode here: https://ihr.fm/2WcbhiE. Will Ferrell to Revive 'Anchorman' Character With 'Ron Burgundy Podcast And then overlay iHeart marketing across all of it, so we grow the whole thing bigger and be able to make more revenue together. You should subscribe to it. Co-produced by Funny or Die and iHeartRadio, the show has already been given a two-season, 12-episode order. We do this so no one ever feels like, I havent heard from iHeart in a month. A decent example of this is a program we have called NextUp. Oh, its right here. Carolina Barlow is Will Ferrell's assistant and co-host of The Ron Burgundy Podcast. The Ron Burgundy Podcast Big Money Players and iHeartPodcasts Comedy Society & Culture Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Washington state rescue mission sues over hiring restrictions, says The Man, The Movie, The Podcast! And everything in between. Ron Burgundy is going live in the next season of his iHeartMedia podcast. Glass-walled conference rooms where they just come up with funnier promo codes? The Front Page Podcast with George Gerbo Get the day's top stories in 5 minutes LISTEN: Asking good questions isn't anti-revival The Rebellion Podcast with Everett Piper Do the COVID shots . I could try to convert people to a different platform to keep that audience relationship going post my YouTube channel. I talk to a lot of startup CEOs, and a lot of them who get acquired by big companies. By the way, 75 percent of that third is broadcast radio. IMDb is the world's most popular and authoritative source for movie, TV and celebrity content. You have a content type that is the highest quality in the world, I would argue, out of any content getting made today, except maybe TV, which is pretty good right now but we are right there next to it. What ensues is a genuinely improvised and authentic conversation filled with laughter and newfound knowledge to feed the SmartLess mind. It didnt hurt that this explosion hit podcasting. There have been moments in the last five to ten years where Facebook has shown real interest in audio, and then theyve backed off the two or three times that has happened, so Im not sure. I just need answers.. Each episode has a diff Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Are you converting off the radio? Does that worry you? It made it the medium that the internet promised creators it would give them but hadnt yet. The oldest one, Pierce, is 17. Hes going to leave now. Ron Burgundy Accidentally Started 'The Ron Burgundy Podcast' 394,213 views Aug 9, 2019 4.5K Dislike The Late Show with Stephen Colbert 8.84M subscribers Podcasting legend Ron Burgundy. Its a great question, because Ive been on both sides of that. These are marketers who are usually really good at this stuff like really good. Do you think the industry is mature enough to be like, Actually, what you all need is a business affairs group? They apply, they get admitted, we build a bit of a podcast studio at their house, we teach them how to use the gear, we teach them how podcast marketing should work, and most importantly, we teach them what a business deal should look like in podcasting, so that they know walking into it. The Ron Burgundy Podcast Podcast - Listen, Reviews, Charts The Ron Burgundy Podcast podcast - Listen online for free The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! I think its going to be good, and I want to put it in front of many people. Theres no asterisk on the answer back to him. The Ron Burgundy Podcast Will Ferrell reprises his role as Ron Burgundy in the world-famous Ron Burgundy Podcast! Radio is a more ruthless industry than podcasts. That is technically a long tail show. Thats our conference for the podcast industry. Those companies are also struggling. Will Ferrell has started a podcast as the character he played in the movie of the same name. iHeart does a lot of new things. You launched a lot of new stuff. Big Money Players and iHeartPodcasts. They do it like an hour a day. Ron Burgundy Podcast Season 4 Is Back on iHeartRadio! Youve never bought downloads to run game ads? One thousand or so of the sellers that I mentioned sit in the multi-platform group, and they certainly sell all the assets we have. There are lots and lots of podcast titles, lots of celebrities in the format, lots of rewatch podcasts. The Ron Burgundy Podcast (Podcast Series 2019- ) - IMDb It has been a player in the audio space across multiple kinds of distribution for a long time. If youre a marketer, and this was a well-worn, tried-and-true way to market over the last 10, 20 years, that just got a lot harder. 1 commercial podcast publisher globally with over 20,000 podcasts available on its iHeartRadio platformboth of whom are kind of a big dealannounced today "The Ron Burgundy Podcast." Reviews. Is that something you think about as targeting? Be wide open to new industries and new things inside that industry. When I told him this, I was like, You know, like the blockchain!. Just simplicity. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its debut on February 7 with subsequent episodes to post each Thursday. By the beard of Zeus! Why The Ron Burgundy Podcast could be kind of a I understand where we sit in the pecking order in terms of cume. This is what they do really well. If you were to ask the n+1 digital marketer, Where is the best place to spend your dollar? Theyre still going to say, A Meta platform, or theyre still going to say, A Google platform. Theyre not going to tell you that you should buy billions of podcast impressions yet. iHeartMedia Launches Podcast Brand Safety Tool Powered by Sounder with It makes sense to me why a platform like YouTube, which is a wonderful platform in many ways, would smartly say, This is some of the best content in the world, wed like to distribute that. But its a different business model, and you just have to be aware of it. I feel like its still a thriving business. As two easy examples, we have multi-year relationships with Malcolm Gladwell and Pushkin Industries and then with the NFL. So its a bit of an answer, but hopefully it gives you a sense of how its never mutually exclusive for us. Ron takes a stab at the most popular genre of his new chosen mediumthe True Crime podcast. Menu. I dont see a reason. The broadcaster, 65, who has spent nearly 16 years at the news channel, said . This may be debatable, and may feel like an affront to a lot of folks in the room who live and breathe podcasting as an original medium. But I have learned firsthand and talked a lot about the extent to which broadcast radio talent has honed this craft of conversation over the last hundred years and certainly the last few decades, and the extent to which that has driven our medium, just sheer talent hitting the medium, but also with an awareness of the medium. The tales he unfolds and his interview with a criminal psychologist are positively bone chilling. We tell stories through human conversation, more than anything else. Its all about the org chart. Im like, They dont need to be if they dont want to be. Im very interested in the derivative work potential of podcasts. Introducing: The Ron Burgundy Podcast Season 5 - imdb.com The Ron Burgundy Podcast (Podcast Series 2019) - IMDb We're the Film Fanatics. Thats a meeting I want to go to. Sometimes they just shuffle it to create change. Ninety-five percent. You just saw it happen. Carolina Sums Up The Whole Podcast (The Ron Burgundy Podcast) Credits:Ron Burgundy: Host, Writer, Executive ProducerCarolina Barlow: Co-Host, Writer, and Producer.Producers: Whitney Hodack, Jack OBrien, Miles Gray, and Nick StumpfExecutive Producer: Mike FarahConsulting Producer: Andrew SteeleAssociate Producer: Anna HossniehWriter: Jake FogelnestProduction Supervisor: Colin MacDougallThis Tis the season of Spring, and that means time to talk about the one thing thats interesting year round: Christmas. All episodes of The Ron Burgundy Podcast - Chartable If anything, were making that more of a focus and paying more attention to it in the last two or three months. [1] [2] [3] A podcast series, The Ron Burgundy Podcast, produced by Big Money Players and written by Jake Fogelnest, with Ferrell reprising his role alongside Carolina Barlow, aired for 57 episodes across four seasons on iHeartRadio from February 7, 2019 to August 19, 2021, with a fifth season in active development. Subscribe to our daily newsletter! God DAMN that Ron Burgundy podcast sounds awful. : r/podcasts - reddit Is that part of your business affairs team, just selling the IP out? Promote. I feel like you have a very strong conviction, so I feel like I might know how youre going to answer this, but I do ask everybody this. I hate to answer it so vaguely. Producers: Whitney Hodack, Jack O'Brien, Miles Gray, and Nick Stumpf, Political History with Doris Kearns Goodwin. I end on this team because its very important, we have our business affairs team. The easiest example for me is Charlamagne tha God hosting a show called The Breakfast Club out of Tribeca every morning. At the iHeart Network, we have about 70-ish shows in the iHeart Podcast Network that drive over one million monthly downloads or more some of them way more. Facebooks interest has grown and waned and grown a bit on podcasts. I dont predict what we might get. Theres this adage for anybody that has worked in video. Get personalized recommendations, and learn where to watch across hundreds of streaming providers. But to tell it in a reductive way, 20 years ago, when some folks were sitting around a table deciding how they were going to distribute all these great podcasts they were going to start making, they could have used several different technologies to do that. Fast, cheap, and good. Its worked for them for 10, 15 years. About. if these shows have a visual option available somewhere to watch, that'd be cool, i guess. I choke my audience if I choose to pull my RSS feed out of a distribution app, because people who go there and expect it there wont see it anymore. If youre a creator on YouTube, its a terrific platform and incredibly creative, but you dont own your fan base. I just dont see it fixing anything thats broken. But I also think it fundamentally tripped up a little as a business model. In fact, you almost certainly kill true creativity when you hit that moment. In around 2008, I was the general manager of a company called HowStuffWorks.com, and we were acquired by Discovery Communications. This "momentous moment" will mark the return of the legendary anchorman himself, Ron Burgundy, who has been delighting fans all over the world since the hit movie Anchorman was released in 2004. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. I just get a little bit defensive or protective about the other 3,000 shows. Anchorman's Ron Burgundy has netted himself two 12-episode seasons of a new show, The Ron Burgundy Podcast. Actor Will Ferrell said Thursday at the Podcast Movement conference in Los Angeles that he has begun live-taping performances he is doing in L.A. which will serve at the anchor of The Ron Burgundy Podcast 's forthcoming outing. Our podcast division, the iHeart Podcast Network, was seeing explosive growth, and I thought we were doing a good job. We are an obsessively, widely distributed content company. The Ron Burgundy Podcast Is Here And It's Glorious And A - Forbes And yeah, a lot of it is Bob Pittman, and his partner, Rich Bressler, and our head of finance, Mike McGuinness. There is a product lead; Uta Knablein is our chief product officer. Each episode has a different theme in which Ron engages in conversation with another notable person on the topic at hand. Again, streaming was a really obvious example of this for TV streaming companies. Reviews. So theres a little bit more of a prioritization of continuing marketing, even through a strange economy, that there might not have been if the memory of COVID-19 wasnt so fresh, thats helping us a little bit. No. Or this will be a business in and of itself, and thats fine too. Ive listened to you in the past. The Ron Burgundy Podcast iHeartRadio The long-promised Ron Burgundy Podcast is finally upon us and the first episode is called " True Crime ." iHeartRadio has been teasing this show with. We love talking about movies, tv shows, and everyth. I didnt think I would have or need a robust business affairs department two years ago. Burgundy, who has a fountain of knowledge that spans literally every topic imaginable, has signed on for two 12-episode seasons, with the first episode of "The Ron Burgundy Podcast" making its . Conal and iHeart Digital earned that success by doing some unconventional things. The Ron Burgundy Podcast - podcasts.google.com On this distribution I make this. We run billions of podcast impressions in a month to promote our own shows and our partners shows. No. I would say its a broad story across digital media that Facebook wants something, everyone is going to make it, then they will turn off of it and all those businesses will go away. Was there ever the thought, Hey, as long as were getting listeners in the door and making these numbers go up, some of them will convert and stay? The counterexample there is obviously Joe Rogan at Spotify. Number two was this massive marketing machine. True Crime-The Ron Burgundy Podcast - music.amazon.com Thats a really cool medium if only it were video. Podcasting is not video. Ron hires a new co-host. Our business affairs team is busy and accounts for a lot of our growth. Were also co-producing a slate of whole new stuff.