8/24/20- Consent DecreeRadio Greeneville, Inc. Enters into Consent Decree When it comes to using this tool, marketers just need to use more caution and more strategic planning. 7/31/20- Consent DecreeAlum Springs Vision & Outreach Corp Enters into Consent Decree 12/22/21 - Consent DecreeKBUK Radio, Inc. It's hard to believe, but 2022 political ad planning is underway. New to the Second Edition. p.413.787.1133 GOP massively dominates ad spending in 4 out of 5 top 2022 gubernatorial races The latest Ad Age Campaign Ad Scorecard analysis as this year's races heat up By Simon Dumenco and Kevin Brown.. 4/8/22- Consent DecreeBureau Denies Political Programming Complaint of Jim Condit, Jr. 4/8/22- Consent DecreeEagle Communications, Inc. Consent Decree, 5/14/21 - Consent DecreeBonneville International Corporation Consent Decree, 5/12/21 - Consent DecreeJames River Broadcasting Company Consent Decree, 5/12/21 - Consent DecreeWinton Road Broadcasting Co., LLC Consent Decree, 5/11/21 - Consent DecreeWolftrax Broadcasting, LLC Consent Decree, 5/11/21 - Consent DecreeWestern Rockies Radio, Inc. At the top of that list is the fact that, by the majority of web browsers by next year. Addresses the interference of foreign actors in elections and their connection to political advertising. 0000007644 00000 n Consent Decree, Anderson Radio Broadcasting, Inc. Consent Decree, 5/10/21 - Consent DecreeLatino Communications, LLC Consent Decree, 5/7/21 - Consent DecreeLincoln County Broadcasters, Inc. 7/21/21 - Consent DecreeDakota Communications, Ltd. %%EOF 3/1/21 - Consent DecreeRadio One Licenses, LLC Consent Decree 10/22/20- Consent DecreeIron River Community Broadcasting Enters into Consent Decree Consent Decree, McGrath Publishing Company Consent Decree, Flood Communications West, LLC Consent Decree, Flood Communications of Beatrice, LLC Consent Decree, Dakota Communications, Ltd. 8/13/21 - Consent DecreePikes Peak Radio, LLC Consent Decree Browse Political Files 2022 Non-Candidate Issue Ads DEMOCRATIC GOVERNORS ASSOCIATION 1286092. The Electioneering Communications Database may be found at: http://apps.fcc.gov/ecd, Federal statutes relating to the FCC and political programming may be found in Title 47 of the United States Code. 2022 has arrived, and it's an even-numbered year which means we will be inundated with political advertising. Consent Decree 7/22/20- Consent DecreeConsent Decree with Alpha Media USA LLC Consent Decree, 11/2/21 - Consent DecreeTackett-Boazman Broadcasting, LP Consent Decree, 10/29/21 - Consent DecreeMajestic Broadcasting, LLC Consent Decree, 10/29/21 - Consent DecreeFremont Broadcasting, Inc. Consent Decree, 8/3/21 - Consent DecreeFlood Communications, LLC Consent Decree, 8/3/21 - Consent DecreeFlood Communications of Omaha, LLC Consent Decree, 8/2/21 - Consent DecreeMagic Air Communications Co. Consent Decree, Greeley Broadcasting Corporation Consent Decree, Updating Outmoded Political Programming and Record-Keeping Rules, Chadrad Communications, Inc. Consent Decree Consider this: For businesses and political advertisers alike, these collective factors make for an incredibly competitive advertising climate. Consent Decree, New Media Broadcasters, Inc. Having the technical infrastructure in place to associate that list to both individual voters or households, and then reach them on any device, including CTV, provides a huge boost to your voter list. 11/15/21 - Consent DecreeBrazos Valley Communications, Ltd. b@ZGTS* Interoperability Proves Essential to Accountable Attribution, Healthcare Market Consolidation Drives Deeper Levels of Customer Insight, Balancing Linear TV and a CTV Approach for Pharma Advertising, Viants Internship Program: Strong Starts for Great Careers, To Opt-Out Online, Visit Our CCPA Portrait. 10/16/19- MO&OFCC Adopts Political File Clarification Order 12/21/21 - Consent DecreeMillennium Media, Inc. As a result, broadcast stations and cable companies in Texas are already dealing with legally qualified candidates, and the FCC political. Consent Decree, 2/17/21 - Consent DecreeZimmer Radio of Mid-Missouri, Inc. While this is a way to provide all candidates with equal opportunity to promote their campaign messages to the public, it leaves fewer spots for general advertisers. The 60-day lowest-unit charge window for the November 8 general elections opens on September 9, 2022. 11/12/21 - Consent DecreeBig Horn Media, Inc. 3/6/19- Public NoticeAccessibility Recordkeeping and Contact Information Requirements In fact, local stations have already been availed for the presidential primary for dates before the window starts, which means well likely see a strain on inventory even in Q1. Consent Decree, Latino Communications, LLC Consent Decree, Lincoln County Broadcasters, Inc. 2021 7/15/21 - Consent DecreeChadrad Communications, Inc. 5/11/21 - Consent DecreeRose Communications, Inc. Consent Decree, 7/8/22- Consent DecreeAlexander Broadcasting, Inc. Consent Decree 12/14/21 - Consent DecreeLazer Licenses, LLC Consent Decree Consent Decree Concerns are well-founded. Political advertising on social media has been a game changer for campaigns, candidates, and the public discourse. 12/1/20- Consent DecreeTuscarawas Broadcasting Company Enters into Consent Decree We primarily see voter lists in the form of physical addresses, but they can also be email addresses as well. H\n0@I@YSuAJ!wD.vlqla6~bs~t};-s91.~8?i0fekS At the same time, this shift has sparked much needed innovation in areas such as. 7/12/22- Consent DecreePMJ Communications, Inc. 10/14/20- Consent DecreeJackson County Broadcasting, Inc. Enters into Consent Decree Political ads during the 2020 presidential election cycle collected 8/3/21 - Consent DecreeFlood Communications of Omaha, LLC Consent Decree Political advertising spending in the United States is expected to amount to over 9.6 billion U.S. dollars in 2022. Consent Decree 8/26/20- Consent DecreeFloyd County Broadcasters Company, Inc. Enters into Consent Decree 7/19/21 - Consent DecreeGlasgow Broadcasting Corp. 12/15/21 - Consent DecreeIca Radio Ltd. Privacy Policy, https://vote.elections.virginia.gov/VoterInformation/PublicContactLookup. It may even be better. Along those same lines, there has been talk in the ad world that first-party data is the only data that matters. Consent Decree 2/11/21 - Consent DecreeBott Communications, Inc. Brands can still target web users in a sophisticated fashion its just that the tools at their disposal are different. It shouldnt come as a surprise that 2020 will be an unprecedented year for political advertising, not the least of which is the contentious race for president. Consent Decree, Wennes Communications Stations, Inc. Consent Decree, 5/11/21 - Consent DecreeRose Communications, Inc. In 2019, while Republic Act No. 21-293 4/22/22- Consent DecreeResort Radio,LLC Consent Decree As of this writing, Virginia's federal, state, and local general elections are scheduled for November 8, 2022. 7/15/22- Consent DecreeMediaCo WQHT License LLC Consent Decree Consent Decree, 10/20/21 - Consent DecreeRiver Rat Radio. 7/26/21 - Consent DecreeReyes Media Group, Inc. Consent Decree, Legacy Communications, LLC Consent Decree, Carter Broadcast Group, Inc. 0000012160 00000 n References: BIA Advisory Services, Axios, TV Technology, Westwood One, Statista, Gallup Knight Foundation. Upcoming Restriction Period for US ads about social issues, elections 0000064477 00000 n Consent Decree 10/14/20- Consent DecreeTown and Country Broadcasting, Inc. Enters into Consent Decree Any printed campaign literature, political advertisement, or electioneering . However, not every such graph is created equal its important for political advertisers to make sure partners can help them understand just how these graphs are put together and how much fidelity and certainty can be found in the various household profiles. The political ad universe has long had a standard media playbook. 8/27/20- Consent DecreeGadsden Radio Media, LLC Enters into Consent Decree 4/28/22- Consent DecreeInland Northwest Broadcasting, LLC Consent Decree 2/12/21 - Consent DecreeMaquoketa Broadcasting Company Consent Decree 0000005476 00000 n 2/2/20 - Public NoticeAccessibility Recordkeeping and Contact Information Requirements However, that doesnt mean this highly valuable tactic is dead. Welcome to RAB's 2021-2022 Political Handbook for the Radio Marketing Professional, a comprehensive, non-legal guide to help you navigate the complexities of today's political advertising landscape. Consent Decree, 4/27/21 - Consent DecreeBakken Beacon Media, LLC Consent Decree, 4/26/21 - Consent DecreeSubarctic Media, LLC Consent Decree, 4/26/21 - Consent DecreeD&K Distributors, Inc. The best strategy to ensure your advertising airs on schedule (and before rates rise) is to give your media buyer approval to place your buys as far ahead as possible; at least through Q3 is recommended. 10/19/20- Consent DecreeWDLW Radio, Inc. Enters into Consent Decree 2022 is a midterm election year. 10/25/21 - Consent DecreeCameron Broadcasting. 2/9/21 - Consent DecreePowell Broadcasting Company Enters into Consent Decree February 22, 2020 - All Stations in Wisconsin: Political window (45 days before primary elections) opens today. Political Advertising Lowest Unit Charge Window Opens in Virginia for Federal, State, and Local General Elections. At the top of that list is the fact that cookies will no longer be supported by the majority of web browsers by next year. Theres no doubt that when it comes to targeting potential voters using digital identifiers, there have been several recent profound changes with major implications. Political files contain, among other things: Political files are available for public inspection in an online database hosted by the FCC. The right technology partner with experience in this field can help advertisers make the most of such data while staying on the right side of privacy regulations. The FCC's Political Programming staff resolves issues relating to, among other things: "Reasonable access" by legally qualified candidates for federal office Email addresses can identify an individual, whereas a physical address can be associated with a whole household. Consent Decree, 3/15/22- Consent DecreeEMG2, LLC Consent Decree, 3/14/22- Consent DecreeJoy Media Ministries Consent Decree, 3/14/22- Consent DecreeExtra Mile Media, Inc. Consent Decree, Enrico Brancadora and WIBG Limited Liability Company Consent Decree, Sea-Mar Community Health Center Consent Decree, Sunbury Broadcasting Corporation Consent Decree, St. Barnabas Broadcasting, Inc. You also have the option to opt-out of these cookies. Seeing Through The Mud: Promoting Political Advertising Literacy 1/6/17- OrderMedia Bureau Resolves Political File Complaint Against Scripps Media Communications of Kentucky, LLC enters into Consent Decree, L.M. Consent Decree 5/11/21 - Consent DecreeWestern Rockies Radio, Inc. 10/27/21 - Consent DecreeZIA Broadcasting Company Consent Decree New Viant Privacy Policy Consent Decree, Tri-Rivers Broadcasting Company Consent Decree, O-Town Communications, Inc. The Council today agreed its mandate (general approach) for negotiations with the European Parliament on the proposal for a regulation on the transparency and targeting of political advertising. 7/22/20- Consent DecreeConsent Decree with Salem Media Group, Inc Consent Decree, 12/20/21 - Consent DecreeMarvin Vosper Consent Decree, 12/20/21 - Consent DecreeNew West Broadcasting Systems, Inc. 0000019444 00000 n is a major benefit. Political parties and other interest groups are rolling out education campaigns about the state's new election system with open primaries and ranked-choice general elections in advance . 3/30/22- Consent DecreeD.R. But candidates, agency partners and consultants need to understand whats different about this market and how to adjust. Inc. Thank you for your hard work, commitment and dedication to our great company. A major benefit on our end is that Viant leverages its own proprietary device graph that seamlessly associates all individuals in a household under a unique Viant Household ID, allowing for more accurate targeting and measurement. 7/20/21 - Consent DecreeFlood Broadcasting, Inc. 4/4/22- Consent DecreeBicoastal Media Licenses, LLC Consent Decree 7/22/20- Consent DecreeConsent Decree with iHeartMedia, Inc. 7/22/20- Consent DecreeConsent Decree with Salem Media Group, Inc, 4/21/20- Order on ReconsiderationFCC Adopts Clarification of Political File Order, 3/25/20- Public NoticeGuidance on Political Advertising Lowest Unit Charge During Pandemic, 4/2/20 - Public NoticeMedia Bureau Announces Pleading Cycle for Cable Recordkeeping Rule, 3/2/20 - NPRMFCC Reviewing Recordkeeping Rules on Cable Operators, 2/28/20 - News ReleaseFCC Reviewing Recordkeeping Rules on Cable Operators, 2/2/20 - Public NoticeAccessibility Recordkeeping and Contact Information Requirements, 12/18/19- OrderOrder Granting Motion for Extension of Time, 12/3/19- OrderMeredith Corporation, Licensee Of WPCH-TV, Atlanta, GA And Georgia Tel, 11/29/19- Public NoticeNotice of Petition for Reconsideration Filed by NAB, 10/16/19- MO&OFCC Adopts Political File Clarification Order, 4/15/19- Public NoticeRevisions to License Renewal Procedures, 4/15/19- Public NoticeLMS electronic filing of radio license renewals and EEO Reports, 3/15/19- Public NoticeUpcoming Radio Station License Renewals, 3/6/19- Public NoticeAccessibility Recordkeeping and Contact Information Requirements, 11/5/18- Public NoticeOnline Public Inspection File Requirements, 4/24/18- OrderOrder Granting Additional Time to Comply with Online Public File, 2/12/18- OrderPN Re March 1, 2018 Online Public File Deadline, 4/21/17- Public NoticeFCC To Host Consumer Webinar on the FCC's Consumer Help Center, 2/3/17- OrderWTB Sets Aside Policy Review Report, 2/3/17- OrderMedia Bureau issues order setting aside political file decisions, 2/3/17- News ReleaseChmn. University of Washington researchers were curious about what types of political ads people saw during the 2020 presidential election. FCC>Media Bureau>Policy Division, 10/25/22- Consent DecreeCapital Broadcasting, Inc. 8/31/20- Consent DecreeMedia Bureau Cancels Consent Decrees for Seven Licensees Consent Decree, Horizon Broadcasting Group, LLC Consent Decree, Bicoastal Media Licenses, LLC Consent Decree, Missoula Broadcasting Company, LLC Consent Decree, Jodesha Broadcasting, Inc. 7/6/22- Consent DecreeBark Out Loud Dogs Media, LLC Consent Decree Political Advertising - ethics.state.tx.us 0000000016 00000 n 1950's Original Governor Orval E. Faubus Political fold up broadside Its true that cookies are waning in effectiveness. As every campaign is different, you need to be able to manage as many factors as possible to achieve your campaign goals. Snapchat political ads used by Democrats more than Republicans in 2022 0000042418 00000 n This represented a historic sum for a midterm year. 7/22/20- Consent DecreeConsent Decree with iHeartMedia, Inc. 7/15/21 - DocumentUpdating Outmoded Political Programming and Record-Keeping Rules 0000031287 00000 n PDF Political Advertising Handbook - RAB Political Advertising Lowest Unit Charge Window Opens in Virginia for Federal, State, and Local General Elections. To assist with your understanding . 2022 will also be a big political year, with control of the U.S. House of Representatives and the U.S. Senate being . 4/28/22- Consent DecreeRichard L. Garcia Broadcasting, Inc. and by determining unique opportunities they might offer. Necessary cookies are absolutely essential for the website to function properly. 6/2/22- Public NoticeEffective Date of Political File Rules Set Consent Decree Certainly linear TV will play a role for candidates in 2022, but there are so many. As the 2020 election draws closer, we need to take a look at the policies that social media platforms are implementing with regard to political ads, and what the implications are for our democratic process. 11/3/21 - Consent DecreeLahontan Valley Broadcasting Company, LLC Consent Decree New Viant HR Policy 4/6/22- Consent DecreeHightower Radio, Inc. Massachusetts has two big races in 2020, including Senator Ed Markey versus Representative Joe Kennedy III for state senate (which is expected to be a very expensive race) and U.S. Representative Richard Neals challenge from Holyoke Mayor Alex Morse for Congress. trailer <<6D3542D9DB5643778A03F845A3094FF3>]/Prev 909442/XRefStm 3135>> startxref 0 %%EOF 3172 0 obj <>stream Barnabas Broadcasting, Inc. $22.50 + $5.00 shipping . Consent Decree, 10/6/22- Consent DecreeLloyd Lane, Incorporated Consent Decree, 10/3/22- Consent Decree3G Broadcasting, Inc. Of those ads, almost 56,000 had political content. Consent Decree, 8/4/21 - Consent DecreeKTRS-AM License, L.L.C. 2022 is a midterm election year. Where political advertising was once only active every two years, it is now a standard and consistent ad category - like automotive and . Our suggestion is to investigate potential partners claimed data sources and explore working with a wide range of legacy and newer data providers. 8/17/21 - Consent DecreeHull Broadcasting, Inc. 8/20/20- Consent DecreeBroadcast Partners, Inc. Enters into Consent Decree 0000012089 00000 n 2022 = A Political Advertising Gauntlet - OneScreen.ai In July 2021, AdImpact projected that the 2022 political cycle would see $8.9B in political ad spending. Consent Decree 7/30/21 - Consent DecreeLegacy Communications, LLC Consent Decree endstream endobj 2070 0 obj <. 12/9/21 - Consent DecreeEntravision Holdings, LLC Consent Decree 10/28/21 - Consent DecreeCentex Broadcasting, LLC Consent Decree 5/12/21 - Consent DecreeJames River Broadcasting Company Consent Decree 11/30/20- Consent DecreeCourier Communications Corporation Enters into Consent Decree (VI) Made for the sole purpose of conducting political polls or soliciting the expression of opinions, ideas, or votes. 6/30/16- Declaratory RulingHearst Television, Inc., Declaratory Ruling 10/19/20- Consent DecreeWOBL Radio, Inc. Enters into Consent Decree 8/27/20- Consent DecreeConsent Decree with Lake Cumberland Broadcasters, LLC Consent Decree, Alexander Broadcasting, Inc. Consent Decree Thus, some forward-looking partners have already pivoted toward better leveraging first-party data and device graphs to reach voters in a hyper-targeted manner across all devices, including, . Email addresses can identify an individual, whereas a physical address can be associated with a whole household. Rice Broadcasting, Inc. 9/1/20- Consent DecreeConsent Decree with Crestview Broadcasting Company, In 12/18/19- OrderOrder Granting Motion for Extension of Time Get the most out of Viants Adelphic DSP with industry-leading integrations from our partners. It may even be better. While the ability for a partner to activate a campaign utilizing an onboarded voter list is key, being able to use those voter lists. Political Advertising in the United States - 2nd Edition - Erika Fran Is 2022 the last hurrah for political ads on big platforms? Consent Decree, 7/20/21 - Consent DecreeFlood Broadcasting, Inc. 8/9/22- Consent DecreeLRS Radio, LLC Consent Decree 4/24/18- OrderOrder Granting Additional Time to Comply with Online Public File Weve put together this infographic to illustrate dollars, voter preferences and opportunities. Consent Decree, 9/23/22- Consent DecreeEnrico Brancadora and WIBG Limited Liability Company Consent Decree, 9/21/22- Consent DecreeSea-Mar Community Health Center Consent Decree, 9/21/22- Consent DecreeDJRO Broadcasting, LLC Consent Decree, 9/19/22- Consent DecreeSunbury Broadcasting Corporation Consent Decree, 9/16/22- Consent DecreeRed Apple Media, Inc. 2022 Political Advertising Trends, Data and More The 2022 midterm elections are a significant driver for increases in broadcast revenue. Consent Decree, 2/12/21 - Consent DecreeMaquoketa Broadcasting Company Consent Decree, 2/11/21 - Consent DecreeBott Communications, Inc. 7/16/21 - Consent DecreeKOFI, Inc. What are the rules around political advertising (i.e when will I stop Consent Decree Consent Decree Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. 0000083960 00000 n %PDF-1.5 % Consent Decree, 7/20/21 - Consent DecreeFirst Republic Broadcasting Corporation Consent Decree, 7/19/21 - Consent DecreeGlasgow Broadcasting Corp. 8/27/20- Consent DecreeConsent Decree with Reef Broadcasting, Inc Consent Decree 2023 Political Dates | Minnesota Broadcasters Association Learn more: https://bit.ly/40U3Tdk #vianthealth, What makes #interoperability a hot topic this year? $600 million expected to be spent in Florida on political ads for 2022 Consent Decree, 4/28/22- Consent DecreeInland Northwest Broadcasting, LLC Consent Decree, 4/28/22- Consent DecreeRichard L. Garcia Broadcasting, Inc. 0000207430 00000 n PDF Campaign Advertising Guidelines - Secretary of State of Alabama Consent Decree, 5/6/21 - Consent DecreeKenneth Clark Consent Decree, 5/6/21 - Consent DecreeBee Broadcasting, Inc Consent Decree, 5/4/21 - Consent DecreeSan Luis Valley Broadcasting, Inc. A complete list of county boards of election is available on the Virginia Department of Elections website at http://www.elections.virginia.gov/ or https://vote.elections.virginia.gov/VoterInformation/PublicContactLookup.
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