Tourism - Enterprise Greece Did you know that around 25% of travel is accounted for by business trips? The attractiveness can be assessed by different factors, such as location, cultural and historical heritage, climatic conditions, health and safety policies, suitable transportation and other characteristics. MICE tourism and its principal features - Grand Luxor MICE For tips on doing business with European buyers, consult CBIs study. If we talk about Europe, research reports say that the beautiful and charming cities of Germany, for instance, generate an annual turnover of 290 billion Euros. In addition to compromising productivity, demotivation also has negative consequences for the employee, such as increased stress, Burnout syndrome and even depressive conditions. Association for Tourism and Leisure Education and Research annual conference, Business tourism explained: What, why and where, Workation explained: What it means and how it works, The most attractive countries offering the digital nomad visa, 30 fascinating facts about the deserts of Arizona, 16 Fascinating Facts About Boreal Forests, 30 magnificent things Michigan is known for, It facilitates the access to new technology, It provides high yield and return per capita, It enhances the international economic contact, Transport providers (international and domestic), Those who provide pre- and post-conference tour opportunities, Staff at specific venues purpose built centres and hotels, Professional conference and exhibition organisers andcatering services, Social program leaders for delegates and participants, Specialised technical support such as audiovisual services. Developing and supplying travel products for bleisure offers particularly strong opportunities to local tour operators and there are clear benefits: Table 2: What Makes a Great Bleisure Destination? Businesses, including tour operators, often have a Sustainability Policy or Corporate Social Responsibility (CSR) guidelines they make public on their website. Esmat A. Zaidan. reserved. Download these, Familiarise yourself with MICE publications, resources and online directories to keep abreast of trends and events. this industry alone generated more than US$ 1 trillion, predicted to grow to an outstanding US$ 1,5 trillion, a survey done by The Incentive Search Foundation, Meeting City ranking of Union of International Associations (UIA), generate an annual turnover of 290 billion Euros, 178 billion Euros in 2018, representing 14,6% of the countrys GDP, I have no forecast to work in any other industry, MICE travelers also usually spend 17.5% more than leisure tourists, IAPCO International Association of Professional Congress Organizers. Thus, instead of tiring training, the event can be the ideal environment to communicate something, in a friendly way, about the work of employees. Phone. MICE tourism is here to stay, but much of it has/will continue to move online, meaning that the monetary value is significantly reduced. That means, after attending to a corporate event, visitors and participants can dedicate some time to get to know more about the place and its attractions. The United Kingdom and Germany are the biggest European markets. Mexico is an emerging market in the business travel sector. MICE tourism is a multifaceted industry, involving a number of tourism stakeholders. You should be prepared to negotiate. They have tons of updated info to help event pros and students to keep up to date. A few days in a resort, hotel or popular hospitality venue at your companys expense does wonders for employee loyalty. By contrast, associations are often not-for profit, host large conferences and events for their members, which are complex and take a long time to plan. In September 2020, five South American countries, Brazil, Colombia, Ecuador, Argentina and Peru, joined forces to . Think of it as an audience that could be accessible to any tour operator (provided you're interested in The growing trend for including leisure activities whilst on a business trip (bleisure) offers numerous opportunities for local tour operators to enter the market and develop leisure tourism experiences for business travellers. Examples of travel and tourism related conferences include: Whilst COVID saw conference organisers adapt and move online during the pandemic, there will always remain a space for physical conferences. It publishes a range of industry news items including a COVID-19 Situation Report, last updated in early June 2021. And that also includes selecting appealing destinations. If your business is involved in providing the MICE industry with technology services, you will need to be up to date with knowledge of the IT market and what technological services are required to service the event/meeting. Both specialist operators and OTAs offer good opportunities. Key takeaways The requirements that European tour operators have for MICE travel products in developing countries cover the following: As a first step, you should read the CBIs What requirements must tourism services comply with to be allowed on the European market and familiarise yourself with the comprehensive details of legal, non-legal and common requirements. The event brought together suppliers and buyers and it was hoped to stimulate continued business so the industry will be ready to compete internationally when borders reopen. There are two major end-markets for MICE: Companies and associations vary in size and there is no typical type. Tourism Marketing: 4 Strategies to Attract More Tourists The strong practical component must include technical know-how ranging from audio-visual dexterity to accessing fast-track visa apps. After all, we can say the meeting and the tourism industries are walking entirely hand-in-hand. Through what channels can you get MICE tourism products on the European market? . Pre-pandemic, Indias business travel market was highly tipped for growth and it was expected that India would be one of the top five business travel markets by 2022/23. This is far from true. Figure 2: Popularity of Bleisure is Increasing, Source: Global Business Traveler 2021 Report, SAP Concur/Wakefield Research. Make sure your website is appealing to businesses and individuals. In addition, according to the same research, Incentive Travel is the modality experiencing the highest peak in the next months or even years. Visits to branch offices or headquarters of the company. There are many elements involved in MICE tourism but the key to successful execution is communication and planning, which includes organising the ground elements of the conferences, airport transfers, accommodation, and even adding a short holiday break before delegates depart for their respective homes! Source: Exhibit from For corporate travel, a long recovery ahead, August 2020, McKinsey & Company,www.mckinsey.com. Put simply, MICE stands for Meetings, Incentives, Conferences & Exhibitions. If we focus on cities, we see how Spain has two cities in the top 10 of the best destinations for business tourism, Barcelona occupying second place, and Madrid sixth. The current situation of the sector after the stoppage of the pandemic and in the context of the war in Ukraine, is being moderately positive since beyond the uncertainty and the logistical problems that are being caused, there are no significant cancellations or modifications of dates in scheduled events. They often include not only key members of the organization, but also guest speakers and the general public. European buyers are very keen to work with suppliers who have one or both and you should consider how to promote your sustainability actions as a tour operator. 150 types of tourism that are trending right now, Industry players in the MICE tourism sector. MICE tourism is a part of the business tourism industry. Incentive tourism is usually undertaken as a type of employee reward by a company or institution for targets met or exceeded, or a job well done. Put together a range of two- to four-day post-conference/event programmes that include a variety of activities such as culinary, sightseeing, outdoor activities. MICE Tourism: what is it and what these travelers look for. The MICE industry is an important tourism segment in Thailand and is a good destination for bleisure, particularly among British and German business travellers. Therefore, local and regional travel for smaller meetings/events is likely to resume more quickly than large conferences and exhibitions in long haul destinations. Exhibitions will often include stalls, breakout rooms, discussion points, presentations and opportunities for networking. The ISO 20121 is the Standard for Sustainable Events offering guidance and best practice to help manage events and control social, economic and environmental impact. Benefits for destinations by MICE tourism well planned agenda in advance large (international) groups bid on by specialized "convention" bureaus process of marketing and bidding is normally conducted well in advance of the actual event, often several years MICE tourism is known for its extensive planning and demanding clientele greater profitability By 2025, this amount it is predicted to grow to an outstanding US$ 1,5 trillion mark. Introduction to MICE Tourism - YouTube PDF The economic impact of MICE Tourism - University of St. Gallen This represented a contribution of 1.5% of the national GDP. If you enjoyed this article, you may also be interested in: 2023 Dr Hayley Stainton, all rights reserved. There are several important companies and organisations that support the sector. Millennials are the key market currently for MICE. The website is available in Portuguese, Spanish and English and the operator makes good use of inspiring images for its corporate pages. Characteristics of MICE travel. It has established partnerships with several suppliers such as transport, attractions such as museums and art galleries, and conference and events venues. Major international congresses exponentially increase hotel occupation and service consumption of local services. Business planners want to be especially reassured when dealing with their suppliers. People have historically travelled great distances for the purposes of conferences, particularly in the travel and tourism sector. The ISO (International Organization for Standardization) publishes a range of international standards for use by companies. So that can also be considered an Incentive Travel or a Meeting, as these participants are after a specific objective. s/n,Partida del Moralet, 03502 Benidorm, Alicante, Espaa, Phone : +34 96 500 43 00Email : comercial@grandluxorhotel.com, This site is protected by reCAPTCHA and the Google, Meetings with partners, clients or workers, Attending corporate events related with the workers activity (congresses, seminars, fairs, showrooms). Types of meetings include (but are not limited to): Traditionally, meetings have been predominantly face-to-face, however recent years have seen a big shift towards virtual meetings, which was accelerated by the COVID pandemic and subsequent and rapid move to digital means around the world. Because of that, businesses are increasingly incorporating experiences to their marketing strategy. In other words, social gatherings, parties, conferences and celebrations are responsible for showing the public that business is going well. Offsite events tend to increase the motivation of workers thanks to breaking with the work routine, they help to strengthen interpersonal relationships both internally and between workers and clients, and encourage the exchange of ideas and projects. Are flexible. Therefore, to work successfully in the MICE sector, you must ensure that you: Post-COVID, health and safety protocols are paramount, especially when big groups of people come together for events or large meetings. In addition, almost 60% of companies encourage their employees to extend their business trips on account of the added benefits that a satisfied employee can bring to the productivity of the business. It also indicates the scope of the challenges which must be met in coordinating the activities of different stakeholders to ensure that the MICE tourism industry is sustainable and effectively managed.
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